English: August Scherl, founder and proprietor of the
Berliner Lokal-Anzeiger
Identifier: menaroundkaiserm00wilerich (find matches)
Title: Men around the Kaiser; the makers of modern Germany
Year: 1913 (1910s)
Authors: Wile, Frederic William, 1873-1941
Subjects: William II, German Emperor, 1859-1941 Germany -- Biography Germany -- Politics and government 1888-1918 Germany -- Intellectual life
Publisher: Philadelphia, Lippincott
Contributing Library: University of California Libraries
Digitizing Sponsor: MSN
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r a Pope dies. Throughout theuneventful decades meantime, its columns arerarely burdened with what The Times has im-mortalised as Latest Intelligence. The conditionspeculiar to Gennania were characteristic of allGerman journalism a generation ago. Until thepresent Kaisers reign, newspapers depended onthe colourless and hackneyed reports furnishedby the semi-official Wolff Telegraph Agency, whosemethods are still ante-bellum. Instead of news,readers were mostly regaled with ponderous leadingarticles of erudite hue. A journal with a circulationof 50,000 was a marvel. Those which could boastof 5,000 were considered lucky. They were thebenighted days when Germans did not take in papersof their own, but preferred to yawn over free copiesat a coffee-house or their favourite beer resort. To-day Berlin has six dailies with circulationsranging from 150,000 to 400,000. Hamburg,Frankfort, Cologne, Breslau, Leipzig and Dresden124 , ^ •> > . . » . ». > \ . > , > I i » > >
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AUGUST SCHERL have journals which pubHsh more than 160,000copies a day. Latest Intelligence is not yet ascommon a commodity as in London^ New York andParis, but the make-up of the modern German dailyis vastly different from the dreary and newslesscolumns of olden times. Two or three comparefavourably in all respects with the livest oftheir metropolitan confreres abroad. For the revolution worked in German journalismone man is primarily responsible, August Scherl,founder and proprietor of the Berliner Lokal-Anzeiger. Scherl, the son of a Diisseldorf book-dealer, arrived in Berlin penniless, but rich inideas in the early eighties. By 1890 he hadcompletely reformed German newspaper standards.He humanised journalism. He thought and provedthat the time had come to give the public more newsand less views. He found the post too slow fornewspaper purposes, and proceeded to harness tothem the cable, the telegraph and the telephone.The first daily issue of the Lokal-Anzeiger, whichbegan as a we
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